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In a rush in a school zone?

Preventable

Pavement Patty

What would it take to make people stop speeding through school zones? What if they thought they were about to hit a pedestrian?

Using a unique optical illusion technique, we did just that, creating what looks like a young girl chasing her ball into the street. Set up in Lower Mainland school zones during Back-To-School week, ‘Pavement Patty’ was a very effective reminder to drivers to slow down, while also generating plenty of media buzz along the way.

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  • 604.684.1111
  • Suite 160 – 1020 Mainland Street
    Vancouver, BC Canada V6B 2T5
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We are Vancouver’s silo-free, ego-free, creatively strategic, strategically creative, full-service and fully independent advertising agency.

 

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