In a rush in a school zone?
Preventable
Pavement Patty
What would it take to make people stop speeding through school zones? What if they thought they were about to hit a pedestrian?
Using a unique optical illusion technique, we did just that, creating what looks like a young girl chasing her ball into the street. Set up in Lower Mainland school zones during Back-To-School week, ‘Pavement Patty’ was a very effective reminder to drivers to slow down, while also generating plenty of media buzz along the way.