Take a break from your phone.
ICBC
Distractions 2.0
At a red light? Stuck in traffic? It’s tempting to give your phone some attention. But even a quick text in slow traffic can be dangerous.
This targeted series of TV ads, pre-roll videos and radio spots builds on the success of our previous Distracted Driving campaign and encourages drivers to stay strong and ignore their phones – even if they’re not moving.