Established in 1995, Wasserman + Partners has grown to become BC’s largest full-service independent advertising agency. (Cue dramatic intro music.)

What is Wasserman + Partners all about and why should I care?


We are a rarity on the Canadian Agency scene – a mid-sized, full-service independent agency with a 25 year track record of building brands and modifying people’s behaviour. Our core competencies have resulted in clients coming to us exclusively for:

  • Media
  • Brand
  • Business consulting
  • Digital content creation
  • Social community management


We occupy a unique market position: large enough to have the resources major brands need, yet nimble enough to be competitive when it comes to costs and superlative in client services.In an industry with multi-nationals on one side and cool agency-of-the-months on the other, we have thrived for over 25 years through developing brands with strategy, discipline and creative that works on every measurable level. We’ve created, expanded, reinvented and reinvigorated brands across the province the country and well beyond.

As a shareholder in Worldwide Partners Inc., we have access to research and insights across Canadian, US, and international markets. We take the best practices from around the world and apply them to building clients’ brands here at home.


We are the communications partner who can see beyond communications, bringing value to clients’ inner circle and senior leadership.Our mission is to fearlessly guide and translate complexity into clarity for brands that care about social values and long term brand equity.

Rooted in BC we export the BC vibe.

We share a drive to effect change and help brands flourish through constant change in an uber- connected society.

Like mothers and cowboys, our agency’s job is never truly done. Entrusting your brand in partnership with us means we will always drill deeper, raise the bar and explore new possibilities to move your business forward.

But don’t simply take our word for it.

This chart tells an impressive story about how our clients view our agency in relation to our competitors.*

Senior Team

At Wasserman + Partners, we have a high proportion of senior, seasoned staff compared to our competitors. You’re assured of having top talent actively involved in your business on an ongoing basis. This constant attention from people who know your brand means we’re always making sure strategy and everything that flows from it is right.

Alvin Wasserman

Alvin is well-known as a creative strategist and writer whose work over 25+ years has been both highly visible and highly effective. His touch is behind many of the most successful and established brands in the market. From Super, Natural British Columbia, to Chevron Canada, Vancity to Whistler Blackcomb, to London Drugs. Alvin has guided Wasserman + Partners to becoming the largest full-service independent agency in British Columbia.

Stefan Hawes

Stefan returned to his native Vancouver in early 2018 to help guide Wasserman into the future. Stefan was most recently working in Shanghai, where he managed digital agency AKQA’s relationship with Nike China. Prior to that he spent five years in the Netherlands overseeing the Blast Radius operations there and working internally within Nikon Europe. Stefan’s move to Vancouver is a homecoming of sorts, having grown up here and having worked previously at Vancouver agencies including Palmer Jarvis and DDB Canada. In addition to agency leadership, Stefan brings a deep skill set in digital marketing and global communications.

Andeen Pitt

With over 25+ years of experience in advertising and a focus in media, Andeen has the unique advantage of working within several media models, ranging from Saatchi & Saatchi, a large full-service, multinational agency, client-side at Bristol Myers, to an independent media buying shop, Harrison, Young, Pesonen & Newell (now PHD). Andeen joined Wasserman + Partners 23 years ago and has been a partner in the agency since 2005. She also plays a mean ukulele.

Antonella Frustaci

Anto’s career started 17 years ago, with an internship here at Wasserman. Her talent and attention to detail were immediately obvious then, and today she’s the Director of Connections, overseeing all our clients’ strategic and day-to-day media needs. Over the years, she’s successfully planned and executed countless complex, data-driven campaigns in TV, radio, digital, out-of-home and print, as well as event sponsorship, street team deployments and place-based media.

Bronwyn Mackay

Hailing from Auckland, New Zealand, Bronwyn began her career working on global brands such as McDonald’s and Volkswagen at DDB New Zealand before honing her expertise at boutique agencies around her hometown. Here at Wasserman, Bronwyn’s role is to lead our creative team to create the absolute best work for our clients—an effort assisted by her relentless commitment to out-of-the-box thinking, an uncanny attention to detail, and a true team-first approach.

Victoria Gray

Victoria may be a relatively new member of the Wasserman team, but she's a seasoned veteran of the marketing industry, having plied her trade in brand strategy, account management, and agency leadership for almost 30 years now. Victoria's experience is wide-ranging and deep, having helped build brands at well-known agencies such as DDB Canada, Saatchi & Saatchi, TAXI West, as well as client-side with Mr. Lube, Daiya Foods Inc., and others. Fun fact: she's a big fan of the Tour de France. And, not coincidentally, the wines of France.

Kelly Swan

As the Director of Production, Kelly’s focus is to ensure that every one of our projects runs as smoothly as possible, on time and on budget. For over 17 years she has honed this impressive skill with a cool head and a positive attitude. Kelly is a collaborative leader and an agile problem-solver. She has successfully managed many integrated campaigns and large-scale website projects, including those for Teck, ICBC, Tourism Tofino, Tourism Kelowna and Return-It.

Sue Deans

Sue is not just about the numbers, she’s about people too. In her dual role as Director HR and CFO, Sue fills a unique role that only she could. With her wry wit and knack for accounting, she sees to it that everyone gets paid on time, while making sure every one is happy and playing nice. Sue is a CPA,CMA, and has helmed the big calculator for over 10 years at Wasserman. She can also hit a one iron, which pretty much makes her a triple threat in our books.

Christina Sarai

With a CPA,CGA, Christina manages client billings and accounting operations at Wasserman. As a key member of the agency’s finance department for the last ten years, Christina has a keen understanding of our clients and our business. Her day-to-day is aided by a cool, calm disposition, a tenacity for problem solving, and a persistent determination for every task she’s faced with.