In underground circles, they call her Notorious P.H.B. Not because she is particularly skilled at dropping a beat, but more likely because she can lay down a super fresh online strategy. Pauline joined Wasserman + Partners over seven years ago bringing years of industry experience, including expertise in both interactive and branding. She offers clients a unique blend of business savvy and a deep understanding of online branding and customer relationship marketing. Prior to joining Wasserman + Partners, she worked for BBDO where she created and managed a successful online branding, and web design and development company. In partnership with Karen Nishi, Pauline created Wasserman + Partners’ branding consultancy.