Pauline’s experience is a unique blend of branding, business strategy and digital media. She consults with clients to develop and implement their brand strategy and is strategic lead in developing campaigns to meet their business objectives. Prior to joining Wasserman + Partners 13 years ago, Pauline’s focus was in the digital world. She worked at BBDO for 6 years, where she led the strategic development of digital businesses including advising clients on Customer Relationship Marketing and online strategies, and extending the brand experience into the digital realm. In a previous career, Pauline was Vice President, Corporate Finance at Nesbitt Thomson.