Brand direction. Brand management. Brand leverage. With a passion for consumer insights combined with more than 20 years of marketing and strategic business planning, Karen was a natural to head up the Strategic Services team. She joined Wasserman + Partners 15 years ago after many years of client-side branding and marketing experience with such consumer packaged goods companies as Molson and Campbell Soup. Our agency got her off this liquid diet and into the range of brands she now helps guide.