Good Money comes to life

Sometimes the most effective way to change the way people think of you is simply to be yourself. That’s exactly how we launched Vancity’s new brand.

No big-budget shoot; no catering trucks; no professional actors. Just a small documentary film crew going out and capturing real Vancity members doing real things in real communities.

  • A new way to bank. And a new place to bank.

    Sure, you can talk about how much you’ve changed the banking game. But if people can’t see how you’ve changed it, they won’t believe you. That’s why we made sure Vancity’s new branch prototypes look like no other financial institution in the world.

    Vancity's two branch prototypes were profiled in an article on The Financial Brand. Read all about it here.

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