Have a Word with Yourself
It was out of my control… it just “happened”… there was nothing I could do about it. Wrong, wrong, and wrong. Our campaign for Preventable reminds British Columbians serious injuries are rarely “accidents.” Instead, they’re the direct result of choices we make—or don’t make.
By encouraging British Columbians to make a simple attitude shift—to give risky behaviour a moment’s sober second thought—we can make preventable injuries a thing of the past.