Short form video
Fact: distracted driving is now the leading cause of car crash fatalities in B.C. Another fact: the most common of all vehicular distractions is, of course, your mobile electronic device—typically your cellphone. While everyone feels the pressure to stay connected at times, the fact remains that if we do it while driving, we put ourselves and others at risk.
ICBC wanted to give drivers a simple message: taking your eyes off the road for even a split second can lead to grave consequences. So we created a campaign that focused on those split-seconds—those little moments of cellphone-induced distraction—and showed viewers the consequences that followed. We coupled these quick 10-second spots with a simple imperative: leave your phone alone.