• An Outsider's Perspective

    Campaign executions aimed to set Nick apart from the traditional symbol of holiday giving and cement MEC as the place to shop for all the Outsiders on your list.

  • Somewhere, Way up North

    Pre-roll video afforded Nick the chance to present his unique, holiday perspective and bring the character to life in the eyes of the members.

  • What's in Store?

    From the entrance banner to aisle header cards to shelf tags, Nick had a strong in-store presence at MEC locations Canada-wide.

    What's in Store?
  • #NicksPicksMEC

    Members were able to enter to win items on their wish list by uploading a photo of themselves in store to Facebook, Instagram, or Twitter with the #NicksPicksMEC.

  • Help from Experts, Not Elves

    MEC.ca provided a channel where Nick could leverage his considerable knowledge of the outdoors to make gift suggestions for those with Outsiders on their lists.

    Help from Experts, Not Elves
  • A digital media buy made dynamic, weather-specific outdoor executions featuring Nick possible, perfect for the fickle Canadian winter.

    For Those Who Run on Streets
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