Integrated Campaign + Character Design
Return-It’s campaigns serve a simple purpose: increase BC’s beverage container recovery rate. Knowing that tech savvy, active 18-34 year olds are the largest group of non-recyclers in BC, our Return-It puppets banded together to form the “Return-It Gang” and created social media accounts, garnering over 6.8 million impressions in 16 weeks. The Gang also met our target audience on the bus, at the gym and pool, and on the street, using TSAs and geo-targeted mobile ads.They even crashed movie theatres, spoofing famous movies on Cineplex lobby screens.
The campaign also introduced a new member of the Gang: Pop Bottle introduced himself in a brand-new TV spot which made use of off-beat, irreverent humour to hit home with our younger audience.