Integrated Campaign + Character Design
Everyone knows recycling is the right thing to do. But few recognize the flipside: how they’re judged when they’re too lazy to recycle. Let’s face it, if you don’t recycle, things get awkward. Really awkward. The lighthearted humour stands out from the clutter while speaking to an essential insight: if you don’t recycle, you’re doing a disservice to more than just yourself.