Pacific Blue Cross
Integrated Campaign + Character Design
Life is beautiful. It’s also short, furry and covered with teeth. Thankfully, there’s a plan from Pacific Blue Cross that helps cover your butt in case Life tries to take a bite.
Our campaign for Pacific Blue Cross attempts to personify the mishaps, accidents, and unexpected bad luck that can flip the best-laid-schemes on their head.
By doing so, we help people understand that while they can’t always control what happens in life, they can control how much it hurts.