Contrary to popular belief, young people are not the only ones spending time online. Indeed, Canada is experiencing a huge growth in social networking visits from those aged 55 plus. This audience segment grew 12% in Q4 2010, compared to Q4 in 2009. With its large internet consumption and range of demographics accessing the web, it’s not surprising that online ad spend in Canada is consistently rising year-on-year.

Granville Island Brewing’s campaign for Movember was considered the world’s best! But before I get into the hairy details, let me give you a bit of background on why being a part of this project was a personal dream come true.

I had attempted to grow a moustache several times in my college days. Although I could never seem to get beyond the “high school perv stage.” Some may argue I still haven’t to this day. Regardless, I have been a huge fan of Movember ever since it came to Canada in 2006. This passion for the Mo culminated in 2009 when I was officially named Vancouver’s Man of Movember.

So needless to say, I was pretty giddy when I found out that along with Dave, Graeme and Sharon, I would get to work on Movember creative for GIB.

One of the elements we developed was a guide to help Mo bros choose the appropriate Mo style for their personality. This ‘Mo Bro Guide’ featured different types of moustaches (made from beer foam) along with their distinct advantages.

The advertising industry is heading into the annual blizzard of corporate holiday parties. Mad Men themes (like we are doing here at Wasserman + Partners) are sure to be popular. Party goers will be decked out in 1960’s attire, many men sporting all shapes and sizes of moustaches as a remnant of Movember. However, undoubtedly the most pervasive theme that will emerge across these festive corporate parties will be "Let’s get trollied!"