Agency donates $5,000 to marketing professionals in need

Vancouver, BC; November 9, 2011 — This year, Wasserman + Partners Advertising has opted to redirect the funds it normally uses to participate in and attend the Lotus Awards, the province’s annual advertising awards show. Rather than paying for entry applications and purchasing tickets, the agency decided to make a direct donation to the National Advertising Benevolent Society (NABS) for $5,000. This will help to supplement the amount that the Lotus Awards contributes to NABS annually.

Bucking the overall trend towards ad agency downsizing, Wasserman + Partners Advertising is announcing a slate of new hires. As the Vancouver-based agency continues to win new clients and renew long term client contracts, it is adding staff to its creative, media, account, and digital teams.

"It's been a year of strong growth for the agency, and as a result I'm pleased to welcome five new team members," says Alvin Wasserman, agency President. "One of the keys to our success is ensuring that we have the right mix of talent and resources to push our clients’ brands forward. The individuals who are joining us bring to the agency an exceptional mix of experience and specialized knowledge."

We are very proud and excited about this week’s launch of Vancity’s new brand campaign: ‘Make Good Money’.

The campaign comes out of a year of strategic work with Vancity to refocus their brand. The result: Good Money. Good in every sense of the word.
Vancity has always rightly been recognized and loved for the contribution it makes to the well-being of its communities. But what hasn’t been well understood is that they are equally committed to member wealth. Through competitive services and products, and a commitment to educating on financial literacy, Vancity is helping members reach their financial goals. The twist is how they make member money work; Vancity makes smart investments in their communities - loans to local businesses, support to community projects - with a focus on affordable housing, local, natural and organic food, and the environment and energy efficiency. The result: members meet their financial goals; their communities thrive; which means each member is even better off. In short, Vancity’s approach is game-changing.