Established in 1995, Wasserman + Partners has grown to become BC’s largest full-service independent advertising agency. (Cue dramatic intro music.)
What is Wasserman + Partners all about and why should I care?
23 YEARS STRONG AND COUNTING
We are a rarity on the Canadian Agency scene – a mid-sized, full-service independent agency with a 23 year track record of building brands and modifying people’s behaviour. Our core competencies have resulted in clients coming to us exclusively for:
- Business consulting
- Digital content creation
- Social community management
RESOURCEFUL + DISCIPLINED
We occupy a unique market position: large enough to have the resources major brands need, yet nimble enough to be competitive when it comes to costs and superlative in client services.In an industry with multi-nationals on one side and cool agency-of-the-months on the other, we have thrived for over 23 years through developing brands with strategy, discipline and creative that works on every measurable level. We’ve created, expanded, reinvented and reinvigorated brands across the province the country and well beyond.
As a shareholder in Worldwide Partners Inc., we have access to research and insights across Canadian, US, and international markets. We take the best practices from around the world and apply them to building clients’ brands here at home.
We are the communications partner who can see beyond communications, bringing value to clients’ inner circle and senior leadership.Our mission is to fearlessly guide and translate complexity into clarity for brands that care about social values and long term brand equity.
Rooted in BC we export the BC vibe.
We share a drive to effect change and help brands flourish through constant change in an uber- connected society.
Like mothers and cowboys, our agency’s job is never truly done. Entrusting your brand in partnership with us means we will always drill deeper, raise the bar and explore new possibilities to move your business forward.
But don’t simply take our word for it.
This chart tells an impressive story about how our clients view our agency in relation to our competitors.*
At Wasserman + Partners, we have a high proportion of senior, seasoned staff compared to our competitors. You’re assured of having top talent actively involved in your business on an ongoing basis. This constant attention from people who know your brand means we’re always making sure strategy and everything that flows from it is right.
Chair & Chief Executive Storyteller
Alvin is well-known as a creative strategist and writer whose work over 25+ years has been both highly visible and highly effective. His touch is behind many of the most successful and established brands in the market. From Super, Natural British Columbia, to Chevron Canada, Vancity to Whistler Blackcomb, to London Drugs. Alvin has guided Wasserman + Partners to becoming the largest full-service independent agency in British Columbia.
Stefan returned to his native Vancouver in early 2018 to help guide Wasserman into the future. Stefan was most recently working in Shanghai, where he managed digital agency AKQA’s relationship with Nike China. Prior to that he spent five years in the Netherlands overseeing the Blast Radius operations there and working internally within Nikon Europe. Stefan’s move to Vancouver is a homecoming of sorts, having grown up here and having worked previously at Vancouver agencies including Palmer Jarvis and DDB Canada. In addition to agency leadership, Stefan brings a deep skill set in digital marketing and global communications.
With over 25+ years of experience in advertising and a focus in media, Andeen has the unique advantage of working within several media models, ranging from Saatchi & Saatchi, a large full-service, multinational agency, client-side at Bristol Myers, to an independent media buying shop, Harrison, Young, Pesonen & Newell (now PHD). Andeen joined Wasserman + Partners 23 years ago and has been a partner in the agency since 2005. She also plays a mean ukulele.
Brand direction. Brand management. Brand leverage. With a passion for consumer insights combined with more than 20 years of marketing and strategic business planning, Karen was a natural to head up the Strategic Services team. She joined Wasserman + Partners 15 years ago after many years of client-side branding and marketing experience with such consumer packaged goods companies as Molson and Campbell Soup. Our agency got her off this liquid diet and into the range of brands she now helps guide.
Pauline’s experience is a unique blend of branding, business strategy and digital media. She consults with clients to develop and implement their brand strategy and is strategic lead in developing campaigns to meet their business objectives. Prior to joining Wasserman + Partners 15 years ago, Pauline’s focus was in the digital world. She worked at BBDO, where she led the strategic development of digital businesses including advising clients on Customer Relationship Marketing and online strategies, and extending the brand experience into the digital realm. In a previous career, Pauline was Vice President, Corporate Finance at Nesbitt Thomson.
Liam is a born conceptualizer, an accomplished video and TV director, art director, writer, broadcast designer and designer. Born in Scotland, he fur-lined his kilt and came to Canada in the mid-90s. Within months of landing in Toronto he founded a creative boutique specializing in digital design and advertising for film, television and some very brave retail clients. He has won numerous awards for broadcast design including a Promax Gold, World Gold at the New York Festival, an assortment of prestigious advertising awards and two Emmy nominations for Title Design.
CFO, Director of Administration
Sue is not just about the numbers, she’s about people too. In her dual role as Director HR and CFO, Sue fills a unique role that only she could. With her wry wit and knack for accounting, she sees to it that everyone gets paid on time, while making sure every one is happy and playing nice. Sue is a CPA,CMA, and has helmed the big calculator for over 10 years at Wasserman. She can also hit a one iron, which pretty much makes her a triple threat in our books.