Established in 1995, Wasserman + Partners has grown to become BC’s largest full-service independent advertising agency. (Cue dramatic intro music.)

We make our home in Yaletown, ground zero for the city’s hippest restaurants, boutique-iest hotels, and dare we say, friendliest advertising agencies. We’re 100% BC-owned and operated, and more than a little proud to be that way.

Being born and raised in BC gives us the freedom to do what’s best for our clients and their businesses. Frankly, we don’t care what’s best for shareholders in Toronto, New York, or London—because we don’t have ’em.

More importantly, it also gives us the freedom to make long-term investments: in our team, in our clients, and in their businesses. How’s that for fresh thinking?

Creative | Connections / Media | Branding


So what makes us different from all the other agencies you’ll meet?


Great question. Maybe the best way to answer it is with our agency manifesto. It reads something like this:

  • We believe creative should be the bridge between data and action. We (yes, even our creative team) embrace research and data in the same way a gold miner embraces a shovel: as an essential tool that leads you to bigger and better things.
  • We know the world is a cluttered, noisy place—and getting more so everyday. That’s why we believe in continually evolving our ideas, to ensure our messages keep on breaking through.
  • We create messages with purpose, clarity and above all, meaning. Stuff that moves people to think, to believe, to act – and, to tell their friends and family to do the same.
  • Brains and heart: we know good advertising needs both. You gotta give people a rational reason to take action. But no action is ever taken without an emotional trigger.
  • When it comes to media, we don’t play favourites. TV, radio, print, OOH, online, guerilla, stunts – yup, we love ’em all.
  • Like mothers and cowboys, an agency’s job is never truly done. That’s why we strive to drill deeper, aim higher and explore farther than we’ve done before. Every day.
  • We are original, innovative and humble, with an emphasis on the latter. Because no matter how good you get at this stuff, there’s always a way to do better.

Agency management

Sure, they’re managers. But we don’t really think of them that way. More like: leaders, mentors, gurus, captains of strategy, first ministers of the big idea, overseers of all that is right and good, and… well, you get the idea. All of them are savvy industry veterans, with an average of 20 years of advertising and marketing experience under their belts.

Alvin Wasserman

President, Writer
Besides being our head honcho, Alvin is well known as a creative strategist and a writer by trade, whose work over 25 plus years has been both highly visible and highly effective. His touch is behind many of the most successful campaigns in the market. Alvin was Creative Director and General Manager of McKim Advertising. He then opened the creative shop Wasserman, Cozens and Dundon before becoming El Presidente of Wasserman + Partners 15 years ago. He has guided Wasserman + Partners to becoming the largest full-service independent agency in British Columbia.

Andeen Pitt

Vice President
When Andeen starts to sing it’s like a scene right out of a Disney movie. Except instead of helping her with chores, the animated woodland creatures develop robust media plans and make really healthy salads for her. Apart from her vocal talent, Andeen also has over 25 years of advertising agency experience. She has the unique advantage of having worked within several media models, including a large full service, multi-national agency, Saatchi & Saatchi; client-side at Bristol Myers, and an independent media buying shop, Harrison, Young, Pesonen & Newell.

Karen Nishi

Vice President
When Karen is not directing brands, she’s either leveraging or managing them with the fury of 20+ years of marketing experience strategic passion. Karen joined Wasserman + Partners 12 years ago, after 13 years of branding and marketing experience on the client-side of the business with consumer packaged goods companies such as MolsonCoors and the Campbell Soup Company. Karen was born and raised in Vancouver and graduated from UBC with a Degree in Commerce and Business Administration with a specialization in Marketing.


Vice President
In underground circles, they call her Notorious P.H.B. Not because she is particularly skilled at dropping a beat, but more likely because she can lay down a super fresh online strategy. Pauline joined Wasserman + Partners over seven years ago bringing years of industry experience, including expertise in both interactive and branding. She offers clients a unique blend of business savvy and a deep understanding of online branding and customer relationship marketing. Prior to joining Wasserman + Partners, she worked for BBDO where she created and managed a successful online branding, and web design and development company. In partnership with Karen Nishi, Pauline created Wasserman + Partners’ branding consultancy.

Liam Greenlaw

Creative Director
A brilliant conceptualizer and tech-savvy marketer, Liam is an accomplished graphic designer, art director, writer, broadcast designer and director. Born in Scotland, he fur lined his kilt, fled the tartan curtain and headed for Canada in the mid 90's. Within months of landing in Toronto he founded a creative boutique specializing in design and advertising for film, television and some very brave retail clients. He has won numerous awards for broadcast design including a Promax Gold, World Gold at the New York Festival, an assortment of prestigious advertising awards and two Emmy nominations for Title Design.

Sue Deans

CFO, Director of Administration
Sue is not just about the numbers, she’s about people too. In her dual role as Director HR and CFO, Sue fills a unique role that only she could. With her wry wit and knack for accounting, she sees to it that everyone gets paid on time, while making sure every one is happy and playing nice. Sue is a CPA,CMA, and has helmed the big calculator for 7 years at Wasserman. She can also hit a one iron, which pretty much makes her a triple threat in our books.