A lot of people believe that serious injuries only happen to others. The Preventable campaign is all about catching people's attention right at the moment of potential risk, making them recognize that preventable injuries can in fact happen to them too.

Because every movement needs an anthem, we created an original song to empower young workers and to show them it's not lame-o to raise their hand when their job is unsafe.

www.raiseyourhand.com

When it came time to renew Port Metro Vancouver’s dated educational space, we gave it a complete brand face-lift. Now, it provides visitors with a fun and welcoming environment to learn why Vancouver exists as a city.

With BC’s new law in full effect, we developed a chilling spot for ICBC and the Provincial Government to highlight the extreme danger of using a cell phone while driving.

With the traffic challenges during the 2010 Winter Games, ICBC as an Official Supporter of the Games wanted to promote safe driving. The campaign reminds everyone to do their part during the Olympics by driving smart.

Granville Island Brewing kicks off its summer promotion with the Because We Know… campaign. The premise is simple: everyone who lives in Vancouver knows how good it is to be here. Playing frolf, running the grind and watching baseball at Nat Bailey Stadium. It’s all good.

Am I really as smart of a driver as I think? That’s what we wanted BC drivers to ask themselves when we tested their notion of speed, awareness, and reflex with an interactive online challenge.

www.icbc.com/drivesmart

Although most people think driving is easy, it’s probably the most complex thing we do every day. The ICBC Drive Smart awareness campaign dispels the myth that driving is simple and encourages BC drivers to take the task of driving more seriously.